WILFIT is a premiere sports fitness center located in Los Angeles. It boasts over 22,000 sq ft of designated fitness space to help its members achieve their fitness goals. I was called on to design WILFIT a new website and produce two promotional videos.
My Work: Creative Direction | Website Design | Website Development | Video Production | Collateral Design
Your Fitness Goals Renewed
WILFIT is a premiere sports fitness center located in Los Angeles. It boasts over 22,000 sq ft of designated fitness space to help its members achieve their fitness goals. I was called on to design WILFIT a new website and produce two promotional videos.
My Work:
Creative Direction | Website Design | Website Development | Video Production | Collateral Design
Website Development
The development of the Wilfit website was focused on attracting new members to their facility in an already saturated Los Angeles fitness marketplace. The message is one of inclusion. This is not a poser’s gym, rather it’s a place where people of all fitness levels come to be encouraged by their fellow members. Another important purpose of the website was to give the visitor a virtual tour of the WILFIT facility, which is one of the largest fitness/gym facilities in the city of Los Angeles, comprised of two city-block size floors of weight equipment and singular rooms devoted to a wide variety of classes and instruction.
Website Development
The development of the Wilfit website was focused on attracting new members to their facility in an already saturated Los Angeles fitness marketplace. The message is one of inclusion. This is not a poser’s gym, rather it’s a place where people of all fitness levels come to be encouraged by their fellow members. Another important purpose of the website was to give the visitor a virtual tour of the WILFIT facility, which is one of the largest fitness/gym facilities in the city of Los Angeles, comprised of two city-block size floors of weight equipment and singular rooms devoted to a wide variety of classes and instruction.
Video Production
& Photo Shoot
My market research educated me concerning the main reasons why people either join a gym and don’t go or never join at all. The majority of the reasons were based on the fear of additional financial commitments in their lives, only slightly in front of people feeling embarrassed at where they presently are in their personal fitness. The video I directed was focused on creating a message that everyone could relate to; the message of personal growth. WILFIT used this video as the key component to help boost its membership numbers while creating an inviting message and relaxed atmosphere.
Video Production &
Photo Shoot
My market research educated me concerning the main reasons why people either join a gym and don’t go or never join at all. The majority of the reasons were based on the fear of additional financial commitments in their lives, only slightly in front of people feeling embarrassed at where they presently are in their personal fitness. The video I directed was focused on creating a message that everyone could relate to; the message of personal growth. WILFIT used this video as the key component to help boost its membership numbers while creating an inviting message and relaxed atmosphere.
Social Media Design
& Management
In keeping with their new branding initiative WILFIT also wanted to develop a strong social media presence. They contracted hired me to develop a message, look and feel to their posts that would speak motivation and inclusion without being too fitness-crazy. The posts below are just a sample of the campaign that I created.
Social Media Design
& Management
← SWIPE →
In keeping with their new branding initiative WILFIT also wanted to develop a strong social media presence. They contracted hired me to develop a message, look and feel to their posts that would speak motivation and inclusion without being too fitness-crazy. The posts below are just a sample of the campaign that I created.
Featured Work
