Umbro’s first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in. Today, the company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear, and equipment that blend performance and style.
My Work: Creative Direction | Website Design | Campaign Development | Video Production | Package Design
The Original Inventors
of Sportswear
Umbro’s first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in. Today, the company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear, and equipment that blend performance and style.
My Work:
Creative Direction | Website Design | Campaign Development | Video Production | Package Design
Website Development
I’ve always been attracted to finding better ways to simplify the communication of heavy content. There was a rewarding challenge from developing the Umbro website which came in the form of laying out a site that expressed so much excitement through very little clutter.
Website Development
I’ve always been attracted to finding better ways to simplify the communication of heavy content. There was a rewarding challenge from developing the Umbro website which came in the form of laying out a site that expressed so much excitement through very little clutter.
This is Our Game
Campaign Launch
The 2019 launch of the This Is Our Game campaign was to celebrate the culmination of UMBRO’s 95th anniversary. I am excited to have directed the production of this video, as well as the entire campaign collateral production from stadium designs to print.
CLICK TO WATCH THE VIDEO
Two Sides, One Goal
Campaign Launch
The Umbro SX soccer boot was marketed with the message “Two Sides, One Goal”. The Boot is a fusion of two of their most successful boots. Directing the design and production of this campaign the production of this was truly enjoyable and satisfying.
Two Sides, One Goal
Campaign Launch
The Umbro SX soccer boot was marketed with the message “Two Sides, One Goal”. The Boot is a fusion of two of their most successful boots. Directing the design and production of this campaign the production of this was truly enjoyable and satisfying.
Brochure Design
The design for the Umbro team wear brochures has been primarily led by the content aesthetic of the website. Each year I try changing things up a bit by altering the design layout format, which remains a challenging process that I truly look forward to.
Brochure Design
The design for the Umbro team wear brochures has been primarily led by the content aesthetic of the website. Each year I try changing things up a bit by altering the design layout format, which remains a challenging process that I truly look forward to.
Video Production
I consider myself fortunate to have worked on the two Umbro videos listed. The first video was for a UK-based clothing company known as Pretty Green, which is owned by former Oasis lead singer Liam Gallagher along with his business partner Nigel Grant. The company was founded in 2006, and in 2012 they approached Umbro to create a range of clothing exclusively for the Pretty Green brand, which still remains one of Umbro’s top-selling private label productions. The second video was part of a campaign to announce the Umbro kit sponsorship of FC Schalke, one of the most successful professional football clubs in the German Bundesliga.
Video Production
I consider myself fortunate to have worked on the two Umbro videos listed. The first video was for a UK-based clothing company known as Pretty Green, which is owned by former Oasis lead singer Liam Gallagher along with his business partner Nigel Grant. The company was founded in 2006, and in 2012 they approached Umbro to create a range of clothing exclusively for the Pretty Green brand, which still remains one of Umbro’s top-selling private label productions.
The second video was part of a campaign to announce the Umbro kit sponsorship of FC Schalke, one of the most successful professional football clubs in the German Bundesliga.
PRETTY GREEN
LIGHT UP THE NIGHT
Featured Work
