My work with Hummel sportswear began nearly a decade ago. Since then my involvement with Hummel has grown from its initial website design to becoming an integral part of all of its promotional design decisions. From large-format stadium-based advertisements to promotional videos, I have been fortunate to work with such a forward-thinking company.
My Work: Creative Direction | Website Development | Video Production | Collateral Design | Experiential Design
A Century of Quality
My work with Hummel sportswear began nearly a decade ago. Since then my involvement with Hummel has grown from its initial website design to becoming an integral part of all of its promotional design decisions. From large-format stadium-based advertisements to promotional videos, I have been fortunate to work with such a forward-thinking company.
My Work:
Creative Direction | Website Development | Video Production | Collateral Design | Experiential Design
Website Development
Four years ago Hummel made the decision to begin selling their products direct to consumers, which required the switch from a catalog-based website design to the online store that is currently represented. Their desire was to have a website that was fashion industry forward in its aesthetics while maintaining an easy-to-navigate and shop site, functional on all devices and platforms.
Website Development
Four years ago Hummel made the decision to begin selling their products direct to consumers, which required the switch from a catalog-based website design to the online store that is currently represented. Their desire was to have a website that was fashion industry forward in its aesthetics while maintaining an easy-to-navigate and shop site, functional on all devices and platforms.
More Than Eleven
Campaign Launch
In late 2019 the Everton Football Club signed a three-year partnership with Hummel Sportswear. As soon as the kit design was developed and approved by the club I was brought in to consult on and develop the launch. The launch included a new catalog design, large-format stadium graphics, as well as three videos announcing the partnership.
More Than Eleven
Campaign Launch
In late 2019 the Everton Football Club signed a three-year partnership with Hummel Sportswear. As soon as the kit design was developed and approved by the club I was brought in to consult on and develop the launch. The launch included a new catalog design, large-format stadium graphics, as well as three videos announcing the partnership.
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Collateral Design
The design for the Hummel sportswear brochure and in-store retail POP & POS was primarily lead by the content aesthetic of the website. Each year we try shaking things up a bit by changing the design layout format, which makes working with Hummel a lot of fun for me. I feel fortunate to have worked with a company with such an illustrious history, and products that speak to the quality and care that has been a staple of their production for nearly a century.
Collateral Design
The design for the Hummel sportswear brochure and in-store retail POP & POS was primarily lead by the content aesthetic of the website. Each year we try shaking things up a bit by changing the design layout format, which makes working with Hummel a lot of fun for me. I feel fortunate to have worked with a company with such an illustrious history, and products that speak to the quality and care that has been a staple of their production for nearly a century.
Featured Work
