I am an award-winning visual communicator, dream weaver, and all-around creative junkie. I am a seasoned Creative Director, but first and foremost I am an artist. I visualize designs, and then bring those visuals to life by utilizing a multitude of mediums. I am a lover of all things clean and modern, with a unique perspective and focus on aesthetics, form, function; and usability.
My work is directly influenced by the principles of the psychology of marketing, the who, what, where, when; and why that leads to the purchases we make. From what we eat, to what we wear, there are reasons behind those decisions that ultimately define who we are as individuals.
I believe that proper design cannot be limited to pictures and words on a page, proper design evokes emotions that lead to responses, and within those responses is where you will find the difference between good and great design.