Overview:

I partnered with Dermapeutics to shape brand and creative work within the fast-moving skincare and scientific innovation space. The focus was on building clear, compelling brand narratives, establishing a cohesive visual identity, and developing creative that translated complex scientific advancements into accessible, consumer-relevant storytelling. The work balanced innovation, credibility, and brand integrity while supporting customer engagement in a highly competitive category.

Website Development

I led the design of the Dermapeutics website with a focus on consumer education and ease of use. The experience was built to clearly communicate product science and differentiation while delivering a clean, mobile-first design and a streamlined shopping flow from discovery through checkout.

Package Design

I led the design of packaging for the Cynthia Rowley skincare line produced by Dermapeutics, ensuring each element—from typography to color palette—reflected the sophistication and luxury of the Cynthia Rowley brand while maintaining clarity, consistency, and shelf impact.