Designed with You in Mind

Shaw Flooring got its start in 1946 as Star Dye Company, a small business that dyed tufted scatter rugs. The events that transformed the company into the world’s largest carpet manufacturer are too numerous to write or even fully know. In 1985, Shaw made its first appearance on the list of America’s largest corporations–the Fortune 500–with more than $500 million in sales and close to 5,000 employees.

My Work:  Creative Direction  |  Website Design  |  Website Development  |  Video Production  |  Collateral Design

Designed with You in Mind

Shaw Flooring got its start in 1946 as Star Dye Company, a small business that dyed tufted scatter rugs. In 1985, Shaw made its first appearance on the list of America’s largest corporations–the Fortune 500–with more than $500 million in sales and close to 5,000 employees.
My Work:
Creative Direction  |  Website Design  |  Website Development  |  Video Production  |  Collateral Design

Website Development

The only way for the Shaw website to properly serve its customers is to give them the ability to see their room with multiple examples of Shaw products. To accomplish this I created what is now know as the Floorvana+ addition to the website which allows customers the ability to upload images of their room and find their perfect flooring match.  I also used a variety of parallax frames to make the visitor’s experience more inviting and exciting.  All of these additions transfer seamlessly to all mobile devices.

Website Development

The only way for the Shaw website to properly serve its customers is to give them the ability to see their room with multiple examples of Shaw products. To accomplish this I created what is now know as the Floorvana+ addition to the website which allows customers the ability to upload images of their room and find their perfect flooring match.  I also used a variety of parallax frames to make the visitor’s experience more inviting and exciting.  All of these additions transfer seamlessly to all mobile devices.

Floorvana+

Campaign Launch

The 2020 launch of the FLOORVANA+ website campaign was to promote the new technology that Shaw added to its website. The design allows customers to take a picture of their room, and upload it to the Shaw FLOORVANA+ website.  Once the image is uploaded the customer can then choose from dozens of floor covering products from laminate to carpeting. This technology was the first of its kind in the industry and had a significant part in the steady growth of Shaw Flooring products over the past year.

Floorvana+

Campaign Launch

The 2020 launch of the FLOORVANA+ website campaign was to promote the new technology that Shaw added to its website. The design allows customers to take a picture of their room, and upload it to the Shaw FLOORVANA+ website.  Once the image is uploaded the customer can then choose from dozens of floor covering products from laminate to carpeting. This technology was the first of its kind in the industry and had a significant part in the steady growth of Shaw Flooring products over the past year.

Collateral Design

For several years I have been responsible for the design and creative direction of several of the Shaw Flooring Company’s brochures. Below you will find a small sample of some of the brochures that I designed for them.

Collateral Design

For several years I have been responsible for the design and creative direction of several of the Shaw Flooring Company’s brochures.  Below you will find a small sample of some of the brochures that I designed for them.

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Featured Work