Scotch and Soda is a Dutch fashion retail company founded in 1985. Its designs are noted for their progressive style and unexpected details. On March 16, 2021, Scotch & Soda announced the launch of a new brand identity, as well as the acceleration of its global expansion, with the opening of 15 brick-and-mortar stores in the US, and 12 shop-in-shops over the following next 6 months.
My Work: Website Design | Website Development | Retooled Logo | Collateral Design
Uniquely European
Scotch and Soda is a Dutch fashion retail company founded in 1985. Its designs are noted for their progressive style and unexpected details. On March 16, 2021, Scotch & Soda announced the launch of a new brand identity, as well as the acceleration of its global expansion, with the opening of 15 brick-and-mortar stores in the US, and 12 shop-in-shops over the following next 6 months.
My Work:
Website Design | Website Development | Retooled Logo | Collateral Design
Website Development
When designing the new Scotch & Soda website I focused on building a mobile-first e-commerce shopping experience that was not only aesthetically pleasing but also easy to navigate. With competition from a plethora of online retailers, we invested plenty of time in optimizing the site for search engines, and are ready to roll out their new Scotch & Soda experience app, which will afford the North American marketplace a chance to become better acquainted with the Scotch & Soda brand.
Website Development
When designing the new Scotch & Soda website I focused on building a mobile-first e-commerce shopping experience that was not only aesthetically pleasing but also easy to navigate. With competition from a plethora of online retailers, we invested plenty of time in optimizing the site for search engines, and are ready to roll out their new Scotch & Soda experience app, which will afford the North American marketplace a chance to become better acquainted with the Scotch & Soda brand.
Identity Redesign
Scotch & Soda asked for a redesign of their logo. They thought that a logo refresh would show that they are evolving as a company, especially with their foray into the North American fashion market. The redesign ended up being a simple font change with a custom design “&” symbol. Below are a few of the designs I submitted for their consideration.
Identity Redesign
Scotch & Soda asked for a redesign of their logo. They thought that a logo refresh would show that they are evolving as a company, especially with their foray into the North American fashion market. The redesign ended up being a simple font change with a custom design “&” symbol. Below are a few of the designs I submitted for their consideration.
Marketing Collateral
The design for the collateral to be used to support the new Scotch & Soda brand identity, as well as advertise its global expansion and establishing retail outlets in North America.