New American Funding enables clients of all backgrounds to accomplish the American dream of homeownership by offering a diverse product suite, competitive pricing, and our promise to provide a timely and efficient closing.
My Work: Complete Creative Direction | Total Company Rebrand | Brand Guidelines Design | Collateral Design Direction | Video Direction | UI/UX Direction
Serving the underserved for more than 20 years
New American Funding enables clients of all backgrounds to accomplish the American dream of homeownership by offering a diverse product suite, competitive pricing, and our promise to provide a timely and efficient closing.
My Work: Complete Creative Direction | Total Company Rebrand | Brand Guidelines Design | Collateral Design Direction | Video Direction | UI/UX Direction
Out with the Old, in with the New! A Rebrand Case Study
One of my first responsibilities working with New American Funding was to breathe some new life into a tired brand. This dynamic industry-leading company fell victim to a stale creative team that lacked the proper leadership to help celebrate its 20th anniversary. My goal was to design a new identity that would be sustainable for the next 20 years and beyond.
Out with the Old, in with the New! A Rebrand Case Study
One of my first responsibilities working with New American Funding was to breathe some new life into a tired brand. This dynamic industry-leading company fell victim to a stale creative team that lacked the proper leadership to help celebrate its 20th anniversary. My goal was to design a new identity that would be sustainable for the next 20 years and beyond.
Website Development
The initial redesign of the New American Funding website was to be an interim solution until the company finished building its own CMS platform. While the reskin helped to formally introduce the new brand aesthetics and corporate narrative to the marketplace, it also elevated the New American Funding while gaining substantial market share. A new website design focused on better user experience, flow, form, and function will be released in January 2025.
Website Development
The initial redesign of the New American Funding website was to be an interim solution until the company finished building its own CMS platform. While the reskin helped to formally introduce the new brand aesthetics and corporate narrative to the marketplace, it also elevated the New American Funding while gaining substantial market share. A new website design focused on better user experience, flow, form, and function will be released in January 2025.
Product Design
Worked with NAF’s team of Product Managers, Stakeholders, and best-in-class team of UI/UX Designers in developing a unique tool to assist real estate agents in seamlessly guiding their clients through the home buying process.
Product Design
Worked with NAF’s team of Product Managers, Stakeholders, and best-in-class team of UI/UX Designers in developing a unique tool to assist real estate agents in seamlessly guiding their clients through the home buying process.
Brochure Design
Throughout my tenure as Creative Director at NAF, I was called on to design several brochures. This example is just on the most recent brochures that I developed.
Brand Guidelines & Style Guide
Throughout my tenure as Creative Director at NAF, I was called on to design several brochures. This example is just on the most recent brochures that I developed.
Video Production
Please click the button below to view the Brand Guidelines & Style Guide I created for the NEW Ribbon Brand Identity Campaign.
Featured Work
