Brand Identity

So much goes into building a brand, and NO, a brand is not just your logo. Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. … Building a positive, cohesive brand image requires analyzing the company and its market, and determining the company’s goals, customers, and message.

Brand Identity

So much goes into building a brand, and NO, a brand is not just your logo. Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. … Building a positive, cohesive brand image requires analyzing the company and its market, and determining the company’s goals, customers, and message.

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